2 Nov 2018

5 Misconceptions about Lolita Fashion


Shall we start with the fetish one because of our fashion’s unfortunate name? No, I don’t want to deal with the misconceptions that those outside of the fashion may have, that’s too boring and it’s just eye-roll content. Instead, for this week’s Lolita Blog Carnival prompt I would like to focus on the misconceptions that someone just starting out in the fashion might have. Many of these I’ve seen still spread around or believed in, although hopefully this is less so with every year. If this posts opens the eyes of even one person, I’ll feel quite accomplished.


Lolita Fashion is Impossibly Expensive

I’d like to start this one by addressing one key issue here: lolita fashion is not intended to be, and therefore never will be, cheap by high street standards. This is not fast fashion, another Primark where you can pick up a brand new dress for £10. This is a luxury, designer fashion, produced in much smaller quantities and to a much higher standard than your average Primark dress. If this is what you’re expecting, then either research the fashion a bit more (Lovely Lor’s video is a good start) or consider spending your money on another hobby.

Having said this, it is also not impossibly expensive. This one really feels like beating a dead horse with a stick, but from second hand to shopping on Taobao, there is a plethora of ways to get dresses for under the £100 mark without major sacrifices on quality. And if you want Japanese brands and want them brand new – that’s also not impossible. It just requires patience, perseverance and potentially being creative with your income streams, but eventually you’ll be able to save up for it. Yes, lolita fashion from the big brands is expensive when brand new. It’s supposed to be. That’s not impossible or elitist, that’s the same principle that applies to clothing from Ted Baker or Channel. Who, by the way, can also often be found for a steal if you’re patient and thrifty enough to search the right second hand sales outlets. The people who really appreciate those designers will persevere in saving up or stalking second hand sales to get the item they want instead of resorting to knock offs. This is the mindset that you need in lolita fashion – not the mindset of going shopping to your local high street and getting a buttload of stuff for cheap.

Be strict with your savings, and BNWT can be yours too!
Photo by Mirukuma.

Lolita Fashion is Only for the Young

Clothes don’t have an expiry date on the wearer. As long as the clothing is in condition good enough to wear, still fits you and still brings you joy, then wear it. I understand where this comes from – Western society likes to very clearly separate the child from the adult and Sweet lolita aesthetic falls firmly into the ‘childish’ category by mainstream Western standards. Does it stop non-lolita cute franchises like Pusheen or Disney to be popular amongst adults? Does age stop other people above a certain age from being fashionable? Just like goth or punk, lolita is alternative fashion – if you’re into it, then it’s not because you agree with all the societal restrictions imposed on you. Lolita fashion started our as means of rebelling against societal expectations for Japanese women who were expected to give up their personal hobbies, marry and have children – not dressing your age is kind of a big point of the fashion here. And if you’re still in doubt, look at the people who are considered icons in the fashion: Misako Aoki is 36 years old, Mana is 50, neither of whom look like they’re about to quit. And yes, they do look younger than their age would suggest – that doesn’t mean that they don’t face pressures to ‘dress their age’ or ‘dress appropriately for their social standing’ (particularly Misako – read the translation of her blog about onlinedating, that gives you a good idea of what I’m on about). It’s precisely the fact that they continue to wear it which proves that so can you.

Misako says that no-one gets to age shame you for how you dress.
Photo from Nikkei Voice.

Lolita Fashion is Not Inclusive

This one tends to be applied predominantly to body size/shape, but I’ve seen it go in other directions (gender, race, sexuality, religion, disability, whatever). So let’s address the elephant in the room: lolita fashion is inclusive. Compared to some mainstream fashions, e.g. like H&M, it’s incredibly inclusive because it’s very transparent about sizes (using actual measurements instead of arbitrary sizes) and has plenty of options for either larger sizes or custom made pieces. Some brands are not very size inclusive, but they are a growing minority (off the top of my head I’m thinking Victorian Maiden, who are [supposedly] closing and Alice and the Pirates [particularly their boystyle range]). Some brands, like AP, have grown more size inclusive with time (I’ve talked a fair bit aboutthis already), and some have always been pretty good. Yes, not every design will come in an accommodating size, but that does not discount the number of pieces that do nor does it make the fashion overall not inclusive.

As for the other things – lolita fashion allows everyone to feel their cutest. Generally, as a community, we also do well in being welcoming towards people different from us. You can’t avoid it entirely and there will be individuals who are just wankstains – just like everywhere else in the society. But since it’s an alternative fashion and many of us already feel different from the mainstream, from my experience we do pretty well at creating a safe and welcoming environment and at keeping wankstains and predators at bay. As long as you wear lolita fashion and join us for a meetup, then we’ll do our best to accommodate any needs you may have and will lift you up with compliments on your outfit.

Don't take it from me - take it from actual plus-size lolitas!

People Will React Negatively when You Wear Lolita Fashion

Again, generalisations like this don’t tend to work very well because there are some awful and some wonderful people out there and we all live in different places with different mentalities. However, from my experience, as well as from reading about other people’s, the majority of reactions encountered tend to be either neutral or positive. Yes, you will attract attention and people will stare – but so would you if you didn’t know about the fashion and saw a lolita out and about. Not all stares are an expression of negativity, there may be some curious or enamoured ones too. Depending on where you’re hanging out, you may be surprised by how often people are nice about your clothes. Older ladies and little children are the typical crowd who loves the fashion, and you never know if you find some other people loving your style – or even lolitas ‘off duty’. And if you are very worried, get some company or stick some headphones on and do your best to ignore the crowd. Eventually, with exposure, you will stop feeling so on display and will grow enough of a thick skin to tackle any unpleasantries you’re likely to face on a day to day basis when out in lolita. But trust me, it won’t be as much negativity as your anxiety tells you it will be.

Also, if you project confidence, you will receive more positive reactions!

Lolita Fashion is Something You Can Just Throw On

I think here is where many newcomers to the fashion fall flat and face their first battle with con crit. There is a skill to wearing this fashion well, one we call coordinating, and while some people naturally have an eye for it, others need to put some conscious work and effort into it. It’s not just about finding a matching/complementary colour, although that is a big part – the devil is in the detail and cuts, trims, style and quality also can take a coordinate from ok to poor or great. Let’s take an OP as an example. Technically, you just put it on with a petticoat and that’s your outfit. If you do just that, then yes, it’s an outfit, but it lacks other key lolita aspects, so it won’t really be a coordinate. And even with those accessories, if your shoes, socks and headpiece are lacking in quality or mismatched (in colour, theme or style), then while you will have a coordinate, it might not necessarily be a good coordinate. With more research and more practice comes better eye for those things, so the key is to listen to the feedback given by those more experienced and act on it. But unless you buy an entire set from a reputable brand and wear it as a set, you may need to get to grips with coordinating before your outfits go from mediocre to great.


Coordinating is a skill and we all sometimes miss the mark,
so it's important to keep working on this skill.



Those are five misconceptions that I could think of. I’d like to think that as a community we’ve moved past most of those and many newbies know better now. Can you think of any other misconceptions about the fashion that are quite common or pervasive? If you’re hungry for more, then check out what the other participating bloggers have written:



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